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API Access

Academician information: https://pustaka2.upsi.edu.my/iprofile/api.php?sid=K00439

Publication: https://pustaka2.upsi.edu.my/iprofile/api.php?sit=K00439





RESEARCHER ID

Scopus ID: 56448746000

ORCID (URL): 0000-0002-8076-0186

Google Scholar (URL): J-xacnEAAAAJ

Researchgate (URL): Zuraidah_Zainol





EXPERTISE

Pengurusan Perniagaan



RESEARCH INTEREST

1. Relationship Marketing 2. Brand Management 3. Consumer Behaviour 4. Entrepreneurship 5. Quantitative Science



COLLABORATORS







i-Profile UPSI Experts
Perpustakaan Tuanku Bainun
Universiti Pendidikan Sultan Idris

Associate Professor Dr. Zuraidah binti Zainol

Jabatan Pengurusan Perniagaan dan Keusahawanan, Fakulti Pengurusan dan Ekonomi
zuraidah@fpe.upsi.edu.my
01548797090
12
15
18


Latest Indexed Publication Count in iProfile



Indexed Publication in iProfile

1
Consumers responsiveness towards contaminated canned sardine in Malaysia: Does perceived severity matter?
2021
Zuraidah binti Zainol,
DOI Link Google Scholar Scopus

2
An Algorithm Model for Solving the Single-Period Inventory Transportation Problems in the Construction Industry
2020
Zuraidah binti Zainol,
Google Scholar Scopus

3
Does customer identity make any difference on student academic performance and student-lecturer relationship?
2020
Zuraidah binti Zainol, Suzyanty binti Mohd Shokory, Rusliza binti Yahaya, Bahijah binti Abas, Azita binti Yonus @ Ahmad,
DOI Link Google Scholar Scopus

4
Perceived Severity on Halal Violation: CSR And Consumer Boycott
2019
Zuraidah binti Zainol,
DOI Link

5
Modeling Financial Inclusion in the Ar-Rahn’s Financing as Imperatives for Economic Well-Being in Malaysia
2019
Azila binti Abdul Razak, Fidlizan bin Muhammad, Nurhanie binti Mahjom, Fatimah Salwa binti Abd. Hadi, Zuraidah binti Zainol,
DOI Link

6
Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label
2019
Zuraidah binti Zainol, Rusliza binti Yahaya, Juliana binti Haji Osman @ Zainal Abidin,
DOI Link Scopus

7
The Effect of Health Knowledge, Nutrition Label Use and Attitude towards Nutrition Label on Healthy Food Choice among Malaysian Consumer
2019
Zuraidah binti Zainol, Rusliza binti Yahaya, Juliana binti Haji Osman @ Zainal Abidin,
DOI Link

8
The Determinants of Student Commitment and StudentInstitution Engagement in Malaysian Higher Education Institutions
2019
Juliana binti Haji Osman @ Zainal Abidin, Zuraidah binti Zainol, Rusliza binti Yahaya, Norlaile binti Salleh Hudin,
DOI Link

9
Does Psychological Contract Violation Moderate the Impact of Severity and Recovery Satisfaction on Boycott? An Analysis of Halal Violation
2018
Zuraidah binti Zainol,
DOI Link Google Scholar Scopus

10
Application of Relationship Investment Model in Predicting Student Engagement towards HEIs
2018
Zuraidah binti Zainol, Rusliza binti Yahaya, Juliana binti Haji Osman @ Zainal Abidin,
DOI Link Google Scholar Scopus

11
Perceived retailer innovativeness and brand equity: mediation of consumer engagement
2018
Zuraidah binti Zainol,
DOI Link Google Scholar Scopus

12
Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives
2018
Zuraidah binti Zainol, Juliana binti Haji Osman @ Zainal Abidin, Suzyanty binti Mohd Shokory, Norsamsinar binti Samsudin, Asmawi bin Haji Hashim,
DOI Link Google Scholar

13
The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review
2018
Zuraidah binti Zainol, Rusliza binti Yahaya, Juliana binti Haji Osman @ Zainal Abidin, Mohamad Rohieszan Bin Ramdan, Nurul Fadly bin Habidin,
DOI Link Google Scholar

14
The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia
2018
Mohamad Rohieszan Bin Ramdan, Zuraidah binti Zainol, Rusliza binti Yahaya, Nurul Fadly bin Habidin, Juliana binti Haji Osman @ Zainal Abidin,
DOI Link Google Scholar

15
Halal violation episode: does severity and trust recovery impact negative consumption behavior?
2017
Zuraidah binti Zainol,
DOI Link Google Scholar Scopus

16
The role of ar-rahn in enhancing financial inclusion: A structural equation modeling approach
2017
Azila binti Abdul Razak, Fidlizan bin Muhammad, Mohd Yahya bin Mohd Hussin, Zuraidah binti Zainol, Fatimah Salwa binti Abd. Hadi,
DOI Link Google Scholar Scopus

17
Student Engagement Towards HEIs: Relationship Marketing Perspective
2017
Zuraidah binti Zainol, Rusliza binti Yahaya, Juliana binti Haji Osman @ Zainal Abidin,
DOI Link Google Scholar

18
The Effect of Customer Brand Relationship Investments Dimensions on Customer Engagement in Emerging Markets
2016
Zuraidah binti Zainol, Juliana binti Haji Osman @ Zainal Abidin, Nurul Fadly bin Habidin,
DOI Link Google Scholar Scopus

19
Customer relationship management and service quality improvement in Malaysian healthcare industry
2015
Nurul Fadly bin Habidin, Sharul Effendy bin Janudin, Zuraidah binti Zainol, Wan Salmuni binti Wan Mustaffa, Norlaile binti Salleh Hudin,
Google Scholar Scopus

20
Determining the Key Factors of Customer–Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users
2014
Zuraidah binti Zainol,
DOI Link Google Scholar Scopus