Page 16 - Buletin Dis 2013_2

Bil. 17/ Disember

This story can fit 150-200 develop and write your own your newsletter, convert it to a
words. articles, or include a calendar Web site and post it.
of upcoming events or a special
One benefit of using your
newsletter as a promotional offer that promotes a new
tool is that you can reuse con- product.
tent from other marketing You can also research articles
materials, such as press re- or find “filler” articles by ac-
leases, market studies, and cessing the World Wide Web.
reports. You can write about a variety
of topics but try to keep your
While your main goal of dis-
tributing a newsletter might be articles short.
to sell your product or service, Much of the content you put in
the key to a successful newslet- your newsletter can also be
ter is making it useful to your used for your Web site. Micro-
readers. soft Publisher offers a simple Caption describing picture or
way to convert your newslet- graphic.
A great way to add useful con-
tent to your newsletter is to ter to a Web publication. So,
when you’re finished writing
Inside Story Headline

This story can fit 100-150 If the newsletter is distributed employees or top customers
words. internally, you might comment or vendors.
upon new procedures or im-
The subject matter that ap-
pears in newsletters is virtually provements to the business.
endless. You can include sto- Sales figures or earnings will
ries that focus on current tech- show how your business is
nologies or innovations in your growing.
field. Some newsletters include a
column that is updated every
You may also want to note
business or economic trends, issue, for instance, an advice
or make predictions for your column, a book review, a letter
customers or clients. from the president, or an edi-
torial. You can also profile new
Inside Story Headline

SIDANG REDAKSI: Penasihat Rusliza Yaacob, Ketua Pengarang Hjh. Siti Sumaizan Ramli, Editor Najah Saghirah

Haroman, Pengarang Mohamed Zaid Idris, Wan Kartini Wan Sulaiman, Firdausiah Ahamad, Mohd Razalli Ahmad
Termizi, Nor Hanizah Zahid, Raja Ahmad Shalaby Raja Hassan, Afzanizam Dullah Hashim, Khairul Asyrani Sulaiman,
Penerbitan dan Edaran Raja Radiah Raja Ahmad, Ahmad Fazli Ahmad Rasmi, Pereka Web Rozman b Che Ross, Juru-
foto Fazilah Ahamat, Zaini Alipiah.

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